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Photokina 2008 – WUSB Support For Digital Cameras Introduced

September 23rd, 2008 Subscribe to WUSB Blog RSS Feed Bookmark

Powered by Alereon’s Worldwide WUSB Chipset Samsung Introduces NaBee the Worldwide Wireless USB Solution for Digital Cameras

(via Press Release from Alereon – September 23, 2008) Cologne, Germany – Samsung Techwin, a worldwide innovator in digital camera technology, and Alereon, Inc., the Certified Wireless USB technology leader for Ultra Wideband (UWB) WiMedia solutions, today announced NaBee, a wireless connectivity solution for Samsung digital still cameras powered by Alereon’s AL5000 Worldwide WUSB Chipset. Leveraging Alereon’s worldwide second generation products, the new Samsung solution is the easiest and most convenient way to wirelessly connect a digital camera to a PC. Samsung will be demonstrating NaBee in their booth in Hall 04.2 booth G030 at Photokina in Cologne, Germany.

“We are pleased to work with Samsung, a true worldwide leader in the consumer electronics and digital still camera world,” said Eric Broockman, CEO of Alereon. “As the WUSB market continues to expand, working with global leaders like Samsung, is an important part of Alereon’s strategy in the Wireless USB space.”

Samsung’s NaBee allows for a simple, high-speed wireless communication between a digital still camera and PC. Plug the miniature dongle into the camera USB connector, and its matching dongle into the PC and it connects just like a standard USB cable. NaBee will be available from all major catalog and online resellers, as well as selected retail outlets in December 2008.

Samsung selected Alereon following rigorous examination of available Certified Wireless USB products. Alereon was chosen based on worldwide compatibility, performance, cost, ease of integration and expertise in the UWB and Wireless USB space.

“As customer demand continues to grow for unique applications, we are dedicated to differentiating our products in powerful ways,” said Seong-Young Han, Group Leader of New Business Development at Samsung Techwin. “Samsung is a worldwide leader in the digital camera market and continues to exemplify that leadership with today’s Wireless USB introduction showcasing creative innovation using new high speed wireless technology.”

Paramount to Alereon’s and Samsung’s differentiation is the ability to provide NaBee to customers worldwide. The Alereon AL5000 Chipset family transmits and receives WiMedia band groups one through six, which span frequencies of 3.1 to 10.6 GHz respectively. Unlike competitive bandgroup one or bandgroup three solutions, which may offer as little as a single channel in non-US applications, Alereon provides consumers in Europe, Japan, Korea, China and New Zealand with as many as 19 additional channels. Manufacturers standardizing on Alereon solutions can produce a single product or SKU that can be designed and sold worldwide with a simple software modification to meet local regulatory requirements.

About Samsung Techwin Co. Ltd

Based on 30 years of experience in optical and imaging technologies, Samsung Techwin has developed and released a wide range of advanced surveillance equipment including surveillance cameras and DVRs which utilize advanced digital signal processing ICs that are exclusive to these products. Samsung Techwin is committed to acquiring the world’s best technology and expanding its product portfolio. Engaged in a government R&D project – “The Development of Intelligent Surveillance and Guard Robots” – Samsung Techwin has actively participated in industry-wide innovation and unmanned projects. The company plans to become a world leader in surveillance equipment and imaging applications by pioneering various potential image analysis applications derived from both its fundamental and applied technologies in high-performance cameras and robots. Samsung Opto-Electronics America, Inc. is the U.S. subsidiary of Samsung Techwin Co., Ltd. in Sungnam Kyungki-Do, Korea. Samsung is the world’s 11th largest company. For more information, visit www.samsungtechwin.com

About Alereon, Inc.

Alereon, Inc. is a fabless semiconductor company using revolutionary Ultra Wideband (UWB) radio technology to develop high-bandwidth, low-power, low-cost Wireless USB and WiMedia UWB chipsets that are ideal for today’s personal computer and portable products, like digital cameras, mp3 players and cell phones. Our mission is to replace the complex tangle of wires that interconnect today’s electronic devices with wireless links. For more information, visit http://www.alereon.com

Headquarter Contact:
Alereon, Inc.
7600 North Capital of Texas Highway
Building C, Suite 200
Austin, TX 78731
U.S.A.
Phone: +1 512 345 4200
Fax: +1 512 345 4201
Mail: info (-at-) alereon.com

Entry Filed under: Certified Wireless USB

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